STRATEGIC CONSULTING SERVICES

We believe that strategy development always comes first and that a marketing communications plan is the manifestation of a sound strategy. In addition, you can't manage what you don't measure, so our mantra is measure, learn and improve.

We provide a range of strategic consulting services, including:

• Market Research
• Customer Insight Research
  
  
  CUSTOMER UNDERSTANDING THROUGH RESEARCH AND EXPLORATION PROCESS (CURE)
  Once you've defined your segments, you need to know what makes them tick. That's where our customer insight specialists come in. Using the Customer Understanding through Research and Exploration (CURE) process, BlackFin gets to the root of what's driving customer behavior to help clients build their business. With tools like the Customer Insight Audit, we help clients learn what their customers like and don't like, and what they really want — but may not be getting.
  
  
• Brand Audits
• Brand Architecture
• Brand Shark Blueprint
  
  
  BRAND SHARK BLUEPRINT PROCESS
  This process ensures that the brand is properly positioned in the marketplace. It ensures clarity and consistency for the brand. In essence, it's the playbook — the reference guide — for how to communicate the brand at all touchpoints.
  
  Our Brand Shark Blueprint takes information from the brand definition process one step further and translates it into graphics standards and messaging to help ensure consistent communication and customer experience along all brand touchpoints.
  
  
• Brand Plan Development
• Customer Segmentation & Strategy Development
• Customer Relationship Management Planning
• Lead Generation
• Measurement

Call BlackFin today at (952) 237-6352 and let's discuss ways to put a thousand pounds of pure marketing power behind your challenges.

MARKETING COMMUNICATIONS

Once the strategy is put in place, the next step is flawless execution. BlackFin works with you to tailor a marketing communications plan based on objectives, strategies and budgets. Among the services BlackFin provides are:

• Creative
• Advertising
• Direct Marketing
• Public Relations
• Media Planning and Buying
• Collateral/Literature Development
• Co-Promotional Marketing Services
• Website Design, Web Ad and Outbound E-mail Creation and Execution
• Special Events Management

Call BlackFin today at (952) 237-6352 and let's discuss ways to put a thousand pounds of pure marketing power behind your challenges.

DATA SERVICES

BlackFin provides clients with a full suite of customer relationship marketing programs to identify customer segments, generate leads, target audiences with specific messaging and manage customer relationships. These services include:

• Data Management
• Data Analysis and Mining
• Data Utilization
• Segmentation and Modeling

Call BlackFin today at (952) 237-6352 and let's discuss ways to put a thousand pounds of pure marketing power behind your challenges.